I believe that storytelling is an art. It is a creative way to interest your audience into reading your piece. For many people, storytelling conjures up the memories of childhood of the evergreen stories like “Sleeping beauty” or “beauty and the beast” etc. It has this fuzzy feeling of making someone believe things that aren’t actually true.
Utilizing storytelling in the data-filled world of marketing is quite a task. But trust me many rules of storytelling applies to market quite accurately. All marketers can be a storyteller. Marketers need to know how to hit the soft spot with emotions and effectiveness, leaving a long-lasting impression on readers. Presenting your information in the form of the story allows them to relate with the situation and make them probe more into the content.
Storytelling can do wonders for your content marketing campaigns if done rightly. You can do magic in engaging an audience and enticing them to buy your product or service through storytelling. It is very effective for affiliate marketers and other content marketers. Often people ask the question that, can an analytical mind be similar to that of a creative and emotion narrator’s mind? But the issue here is that most of the brands and their affiliated marketers don’t consider themselves a storyteller. Rather they consider themselves an analytical writer whose purpose is to add value and promote the product or service.
In order to facilitate such content marketers, we are writing this article. We will introduce you all to the five-story types which can be utilized by all the content and affiliate marketers:
1. User Search journey SEO:
Later in 2018 Google introduced a feature of user search journey. Search journey has taken user intent searches onto another level. Google is utilizing Artificial intelligence to predict the user’s intent by following their search journey. For example, a user searched for home remodeling ideas. Google will show them the content based on their previous search history.
The user can be “problem aware”. For example a user search for house remodeling ideas. He knows his problem and then he becomes “Solution aware” to find different brands or service providers for his query.
Create Story content that resonates with buyers journey:
Like the above-mentioned example: when a user searches for remodeling ideas for the home. The search engine will show him the results like 50 best ideas to remodel your house etc. If the same user makes the same search query after a week, on the basis of their previous preferences, Google will suggest them the best companies in town offering remodeling services and with the best ideas to remodel the kitchen, etc. Google will become specific with every search you make. The thing you need to observe from is that you need to create content according to the user search journey requirements. You can write about 25 best ideas for remodeling and also form an informative article on “best companies to remodel your house.”
2. Targeting Wrong beliefs:
Targeting wrong beliefs can give you a great edge in standing out from the crowd. A false belief is an inaccurate belief audience has about a certain industry or the services they offer. Such false beliefs often let your potential audience prevent from seeing the value of your services or product. They miss a great many opportunities to capitalize because of these misconceptions.
For example, you can target a very common misconception that “SEO is all about ranking.” Like I remember when I was working on the optimization of Xfinity Internet web page, my colleague shared this very false belief with me and even argued about it. Then I told him with facts and figures that SEO is not just about rankings but involves several other major things which contribute to generating a great load of revenue. Even many professionals believe this for a fact that it is just to gain higher rankings and that is it.
You can target the wrong beliefs by mentioning an experience or share someone’s experience. Like I did in the last paragraph. I gave an example of my colleague.
3. Apply epiphany bridge concept:
The concept of “Epiphany Bridge” was first coined by marketing professional and author Russell Brunson. Russel Brunson utilized this tactic to dump the techno-babble and inspire the targeted audience to have a feeling which motivates them to buy the product.
We often come across the products which make us go woah! and we feel in our heart that we need the product as soon as possible. The content made us decide instantly rather than making us mule over millions of options before deciding. So epiphany hit the emotions. We decided with emotions but not with logic. So creating something that actually hit the emotion is a great way to improve sales.
3. Make use of David and Goliath Stories:
Marketers are utilizing David and Goliath stories for a very long time. David and Goliath is a story of a young boy who took down a huge giant by just a stone and sling. Telling inspiring stories to people is an old but effective technique.
Small or new businesses often use this strategy to motivate people and make them interested in your product or service.
4. Roll out story emails:
Whenever we feel like marketing something by making use of storytelling, we often use social media, blog, web copy or something like this. Whereas we majorly ignore the potential of emails. Email marketing is still the most effective marketing technique. So share the interesting stories about the brand through emails to keep your audience interested at all times. You can make use of photographs, videos, and interesting well-formed textual content to engage with the audience.
You can make content marketing all fun and engage with storytelling. Don’t just let your email list sit there all by himself, entice audience through it by using engaging content which actually fuels up the emotions of the targeted audience.